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Fawry partners with Al-Futtaim Group to promote electronic payment solutions and digital transformation

Fawry partners with Al-Futtaim Group to promote electronic payment solutions and digital transformation

Cairo, Wednesday 8 May 2024 – With the aim of enhancing electronic payment services, “Fawry”, a leader in the field of electronic banking and payments technology, announced that it has signed a cooperation protocol with “Al-Futtaim UAE Group” to provide customers with a distinguished set of the latest digital technologies, and advanced payment methods in financial transactions; to enjoy a high level of efficiency and security.

According to this partnership, “Fawry” and “Al-Futtaim Group” will operate through a systematic strategy aimed at cooperation, innovation and integration of their respective platforms and expertise.

Besides, through Al-Futtaim Group’s modern “Blue Rewards” platform, the partnership will offer the latest solutions and systems integration including digital wallet, gifting acceptance, mobile payment solutions, contactless payments, the introduction of new payment methods such as bank installment, BNPL, enhanced personalized shopping experiences, and expansion of offers to customers.

This partnership comes within the framework of Fawry’s support for financial inclusion and the expansion of the process of digital transformation, and the promotion of cashless payment methods to reach a digital non-cash society.

Eng. Ashraf Sabry, CEO of “Fawry “said : “This partnership reflects the leading position of “Fawry” at the forefront of the digital payments sector and the field of banking technology, thanks to the innovative services provided by the company.”

He also expressed his pleasure in cooperation with Al-Futtaim Group, and added that this partnership will contribute in supporting and strengthening the efforts of immediate plans to expand its technologies and digital solutions in various economic sectors.

Eng. Ashraf Sabry stressed that the digital transformation and digitization of the payments sector represents a basic methodology and strategy for Fawry Company to achieve sustainable growth, enhance financial inclusion and advance development in the country, especially the digital economy in light of Egypt’s Vision 2030, in order to its leading position in providing electronic payment solutions and services in the Egyptian market.

On the other side, Paul Carey, EVP of Product & Payments for Blue Rewards, commented: “We look forward to leveraging the strength of Fawry’s payment infrastructure and experience in consumer payments to enhance our customer proposition and deliver a seamless and secure experience for our stable of world-class brands and our customers”.

He continued “Egypt is an exciting market for us given our footprint across Malls, Retail, Real Estate and Automotive, and we aim to take advantage of the rapid digitization and infrastructure development working with Fawry to develop best of breed loyalty and payment services”.


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