Fawry FMCG takes part in seventh edition of Food Africa exhibition

CEO of Fawry FMCG: Will continue to innovate fintech solutions for agrofood industries sector to promote our partners’ performance and competitiveness under the current economic conditions.

7 December 2022 (Cairo, Egypt) – Fawry FMCG (Fast Moving Consumer Goods), the leading provider of solutions for consumer goods companies, has participated in the seventh edition of the International African Exhibition for Food and Beverages (Food Africa), which kicked off last Monday at New Cairo-based Egypt International Exhibitions Center.

Taking part in the event for the second consecutive time, Fawry FMGC showcased its latest fintech services and products for merchants and companies operating in the foods and beverages sector, at the company’s one-of-a-kind pavilion. Fawry FMCG is Food Africa’s official sponsor and provider of fintech services and e-payments.

“First of all, we are excited to participate in Food Africa. We are also so proud to be the official partner and provider of fintech services to such a big international gathering. We are hopeful that our participation would lead to expanding our base of partners in the food industry sector, and the consumer goods in general. Our goal is to continue to enrich the field with various smart technological solutions that would facilitate commercial transactions in this huge sector,” stated Hossam Ezz, the CEO OF Fawry FMCG.

He added that Fawry is firmly committed to supporting the digital transformation paths in Egypt and disseminating the culture of financial inclusion at all relevant sectors. “On top of these is the food industries sector, which is the most in need of digital solutions. So, we will continue to innovate digital payment techniques and integrate them with sales automation and management systems in a way that enables the company to upgrade the efficiency of selling, collection and financing process.”

It is worth mentioning that Fawry FMCG announced the launch of Mandoobi App in cooperation with BI Technologies, an application that facilitates the order-taking process between merchants and consumer goods businesses, as it helped the companies to expand their client base, improve operation efficiency, enable digital lending and automate the collection cycle.

About Fawry FMCG

Fawry FMCG is the first and largest electronic financial platform in Egypt that serves merchants and consumer goods businesses by providing the latest technologies and electronic solutions and thousands of point of sales across the Egypt. Fawry FMCG platform currently serves over 100 consumer goods companies through 300,000 Fawry merchants. Its work focusses on digitizing the supply and demand processes and creating an integrated ecosystem where the relationship between the retailer, the salesperson and the consumer goods company is smooth, all-digital and cashless.